WeChat for Financial Services:
Digital Transformation Catered
to the Chinese Consumer
As digital transformation alters the competitive landscape of the financial services industry, consumers will continue to expect higher accessibility, faster services, and a more seamless omnichannel experience.
There is no question - financial services firms that want to succeed in the China market must undergo digital transformation on WeChat.
In this report you will find:
- Overview and key trends in China’s financial services industry
- What is WeChat and why is it important for financial services in China
- How leading Chinese and Western firms are using WeChat, including 20+ pages of real life examples
- WeChat strategy advice for further optimization