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WeChat Initial Touchpoints: How to Optimize the New User Experience

New follower growth is great - but what really matters is engagement, conversion, and retention. Don’t you agree?

This report introduces the 5 core initial consumer touchpoints that a follower will engage with within the first week of following a brand’s WeChat Official Account and teach you how to optimize each of those touchpoints.

Following these optimization tips has been shown to increase acquisition, binding rates, and conversions to loyalty programs + purchases.

This report includes findings from original research done by ChatLabs drawing on data from 67 beauty brand WeChat Accounts, and shares real life examples illustrating each touchpoint.

While the examples in the report are from beauty brands, the content and tactics are relevant for nearly any industry.

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